We’ve all heard the popular saying “content is king” more than once, but it doesn’t make it any less true. However, creating content that nobody will read renders your site useless. Even though common mistakes are well-known, many webmasters still make them. Here is a look into a few mistakes that you need to avoid making to ensure your content is on point and supports your initiatives for SEO Canada:
Keywords that are too generic:
You can include both lower and upper-case letters in your keywords, but never ALL CAPS, as this makes your content look unprofessional. You should also use different word cases for SEO keywords, as search engines cannot always tell the difference between words written in different case types. When using SEO keywords, they should complement your content rather than overpower it. This way, they will show up in the top search results.
Creating content that doesn’t satisfy search intent:
It’s no secret that Google tries to deliver the best search results by matching the query with the right content, but it’s also important to create content that matches user expectations. This article will look at search intent – what people are looking for when they do a search – and how to meet those expectations. Using search intent to guide your content creation and audience targeting will yield the best results for your website.
Creating content that’s too cheap:
Creating content that’s too cheap when integrating SEO tactics is a common mistake. It’s easy to get swept up in the hype of SEO tactics, which isn’t necessarily the best approach to content marketing. The opposite is true: creating content that’s too cheap when using SEO tactics can hurt your website’s ranking in search engines. Your content must be of high quality, relevant, and persuasive.
Creating content that’s not responsive:
While responsive design is an ideal solution for many websites, it is not a viable option for all sites. Sometimes, you will need to build a separate mobile-specific site. Mobile users expect a different experience than desktop users, and mobile-specific sites will highlight mobile-preferred content instead of simply rearranging the regular site’s content. In addition, mobile commerce may require a mobile-specific solution, such as a shopping cart.